Yelp to alert users whenever a business is accused of racist behavior. Yelp is planning on alerting its users whenever a business on its platform has been accused of racist behavior. The company mentioned in a blog post. When a person connected with a business is accused of racist conduct or is even the main target of racist conduct.
Yelp for sure will alert and call the attention of the general public. However, if there is “resounding evidence of egregious, racist actions” by the owner of a business or employees. Just like making use of racist symbols or slurs. Yelp will for sure make a “business accused of racist behavior alert”.
And also connect to a valid and reliable news source to feed users with more useful information.
Yelp Vice President of user operation Comment
Yelp vice president of user operation, Noorie Malik noted something in a blog post. Malik wrote:
“As the nation reckons with issues of systemic racism, we’ve seen in the last few months that there is a clear need to warn consumers about businesses associated with egregious, racially charged actions to help people make more informed spending decisions”.
It is not so clear what will qualify as “racist behavior” below the improved alert system, however, it keeps up with Yelp’s alignment with the movement of the Black Lives Matter. Yelp place public attention alerts in place going with what it stated was a rise in social activism around the movement of the Black Lives Matter.
The work of the public attention alerts is to make customers know the reason why a business might have more number of reviews than usual because of the increased attention in media.
Yelp mentions that it put over 450 public attention alerts on business pages either targeted by racist conduct. Or accused of racist conduct connected to the movement of the Black Lives Matter.
Also, in June, Yelp introduced a new tool to enable businesses on its platform to see themselves as Black-owned. The company also says it witnessed an increase of 617 percent. In reviews indicating Black-owned businesses between 2019 summer and 2020 summer.
The company released its first Consumer Alerts report
Earlier this year, Yelp released its first Consumer Alerts report. Which displayed it closed down 550 accounts connected with a group that is releasing false reviews. As well as placing over 300 alerts on pages where the owners of the business were known to be paying for reviews.