Walmart tries to undermine Amazon Prime with cheaper subscription service


Walmart was founded in the year 1962 by Sam Walton and was incorporated on the 31st of October, in the year 1969. The company is an American international retail corporation with its headquarters in Bentonville, Arkansas.

They operate a huge number of discount department stores, a chain of hypermarkets, and grocery stores. Of recent, the company plans to undermine Amazon Prime with cheaper subscription services.

Walmart is making plans to threaten Amazon Prime with its delivery subscription service. Moreover, this latest service which will be launched on the 15th of this month is called “Walmart+”. And it will be priced at $12.95  for a month, or $98 a year, compared to $119 for Amazon Prime.

At that price, those subscribing will be granted limitless free deliveries from stores on every order more than $35. Over 160,000 items are covered by this, household essentials and fresh groceries are not excluded.


The company mentioned that deliveries can be “as fast as same-day”. However, it seems like the speed of delivery will count on what exactly is inside each order.

Subscribers will as well be given discounts on fuel at related gas stations. However, this applies to only those worth close to five cents on the gallon. And the option to shop in outlets, making use of Walmart’s Scan & and Go mobile app.

In addition, this enables customers to scan items as they shop and pay via their mobile phones. Unfortunately, Walmart+ does not add free delivery for the far wider range of items present at Nevertheless, a lot of these already add free two-day delivery for orders above $35.

The new service is not a new project for the retail giant

Walmart+ (the new service) isn’t completely a new project for the retail giant. Last year, it tried out a similar service known as “Delivery Unlimited”.


The Delivery Unlimited as well grants free grocery deliveries for $98 yearly. Walmart+ was formerly discussed deeply as a remodel of Delivery Unlimited, with plans to release during the spring.

All plans were rescheduled due to the corona-virus outbreak. Acting Delivery Unlimited subscribers will be introduced into Walmart+, as released by The Wall Street Journal.

Market analysts have for long recommended that a Walmart subscription service could generate regular revenue for the company. And could as well interest millions of customers to its service.

But, it isn’t clear if Walmart+ can challenge almighty Amazon Prime. Though the subscription service of Amazon is very expensive however it provides a very wide range of benefits. These benefits include:

Benefits of Amazon’s subscription service

Some of the benefits of Amazon’s subscription service include:

  • Free photo storage
  • Access to the streaming service of the company.
  • Prime Music
  • Amazon Prime Video, together with Twitch Prime.
  • Prime Now, which gives one and 2 hours delivery on some kind of item.

Well, Prime doesn’t have little purchase amount to be qualified for free delivery unlike Walmart+ which has.

Walmart to include new benefits to Walmart+

Walmart says it is making plans to include some new benefits to Walmart+ in upcoming months. However, its former offering may not interest a reasonable number of customers.

The president of retail consulting firm Customer Growth Partners, Craig Johnson mentioned something to The New York Times.

Johnson said to The New York Times:


“For a $35 minimum and $98 annual fee, this is a thin gruel”.