Verizon has announced that it will be pulling its advertisement from Facebook not until Facebook create an acceptable solution that will make us comfortable.
Verizon Pulls out its Advertisement from the Facebook Mobile App
The communications giant also mentioned that it will be joining other companies. Not excluding REI and Ben & Jerry’s Patagonia in order to suspend ads from all platforms owned by Facebook.
Verizon’s chief media officer, John Nitti, said in a statement. He said: “We have strict content policies in place and have zero tolerance when they are breached, we take action”.
Verizon: Campaign over Hate
A group of company also kicked of a “Stop Hate for Profit” campaign and which was led by the “NAACP and Color of Change”.
This group includes: Sleeping Giants, Common Sense, the Anti-Defamation League, Free Press, the NAACP, and the Color of Change.
In their campaign, they told large Facebook advertisers to show that they would not be in support of a company that places profit over safety.
The groups also alerted Verizon. They said that one of its advertisements on Facebook appeared close to a video. Just from the conspiracy group QAnon drawing on hateful and antisemitic rhetoric.
According to CNBC. They said that Verizon also spent close to $2m on Facebook sites.
Following the campaign made, the company, Facebook, makes about $70 billion naira in annual advertising revenue.
While “permitting incitement to violence” and “amplifying the messages of white supremacists”.
The pressure put on Facebook to moderate hate speech has really increased in recent weeks now. Since the platform refused to flag untrue and incendiary statements from Donald Trump. Despite moves from Twitter to do so.
The Anti-Defamation League noticed that 77 percent and majority of harassment online that was experienced by respondents did take place on Facebook.
A company spokesperson also responded to the study. He said: “There is more progress to be made but we continue to make significant investments in technology and process. To help us remove hate, harassment and bullying from Facebook”.
Facebook said in public that it has had conversations with marketers as well as civil rights organisations. Which “are about how, together, we can be a force for good”. As Carolyn Everson (the company’s ads boss) mentioned to the guardian.
Everson to the advertisers in an email. She said: “We do not make policy changes tied to revenue pressure”. She added: “We set our policies based on principles rather than business interests”.
Everson’s email was later followed up with a conference call between Facebook and a group of representatives from the advertising industry. The Journal reported that Facebook’s CEO, Mark Zuckerberg insisted that the site needs to remain neutral over political content.
Viber to cut ties with Facebook
Chat app Viber, an app that enables 100 million people over its billion-plus users around the world.
To log in to the app using their Facebook accounts has also made and announced its plans to cut ties with the social network. As well as removing all Facebook’s code from its service.