Twitter is planning on making its real-time Trending section less complicated. As at last week, Twitter mentioned that it would start pinning to the trend’s page a representative tweet that throws more light about a trend. The company also promised that it would include more changes very soon.
Also, Twitter says it will start writing headlines as well as descriptions for some of the trends. For you to easily understand why something is coming up in the Explore tab. Or even when you click into a trend itself.
Together, these changes to be made could have made the Trending section of Twitter look more like a newsreader experience. If only they had been correctly and completely rolled out across the Trends product.
For instance, rather than seeing only that Travis Scott (A Rapper) is trending at Number 1. Just as he is as of the time writing. Twitter now describes by way of a headline as well as a summary that he is trending. Because his menu cooperation with McDonald’s just launched recently.
That will go a long way. The reason is that the name of a celebrity sometimes trends when they are no more or have mentioned something appalling.
Twitter’s effort to correctly explain its trend still lacks
Sadly, Twitter’s effort to correctly explain its trend is still not encouraging at all, even with its current updates.
There are so many trends that will still not give detailed explanations. Especially those that include hashtags. For example, #IJustDontBelieve, where users tweet what they do not believe by finishing up the tweet with their thoughts or believe.
The long hashtag, #BTS2ndNo1ONHot100, which is led by KPop group fans, BTS is left unexplained. For beginners that aren’t too familiar with how the fans of BTS use Twitter or even the popularity of the fill-the-blank memes of Twitter. These kinds of trends could be complicated and puzzling.
In some cases where a trend isn’t explained, Twitter enables a news headline to the work of including context.
Oftentimes, some of the top trends will be mainly centered on news items of the day. However, you will see a representative news headline link listed together with the trend. Rather than a summary and headline that Twitter provided.
For instance, “Proud Boys”, is the NO. 17 trends in the United State during the time of writing. However, Twitter only connects to an article on the Daily Beast site which references a brutal clash between protestors and the far-right Proud Boys.
It doesn’t go about trying to elucidate why this specific article, describing one of now countless occurrences of barbarity across the United States is now on-trend. Users are supposed to conclude that the article is having so much attention.
However, users of Twitter are tweeting different kinds of content below the trend of the “Proud Boys”. Not excluding their videos of aggressive attacks as well as standoffs.
In this way, Twitter is performing an injustice act by only looking at a single news article that people aren’t even talking about. They are distributing a direct picture of what saw or their thoughts concerning the escalating violence as a whole.
The curation team of Twitter
Twitter for the meantime, placed its management team to work so as, to sum up, news that isn’t so much important. Just like a trend about the new look of Harry Style.
Of recent, the Trending section of the company in the United States shows a list of 29 trends. However, only about 6 have a headline or description that was written by Twitter, presently.
In theory, the company could have brought out a lot of context surrounding its trends, if only it has invested so much in the product. There are third-party Twitter API that can collate data.
Just like when a trend is falling apart, the speed and amount of tweet it is seeing, the social sentiment surrounding the trend, the area tweets are being gotten from and so many more. However, this kind of data is not directly available on the platform
The comment of a spokesperson of Twitter
When asked why only a few of its trends have explanations provided by Twitter, a spokesperson for the company made it clear that Twitter will only explain those trends that need detailed explanation.
Here is what the spokesperson said:
“If a trend is particularly confusing and a lot of people are talking about it, it may get a pinned Tweet or a description”. Meaning, the company is making editorial conclusions to supply fewer contexts sometimes when i is mostly needed.
If for instance, a lot of tweets concerning a protest were either in favor of or in the horror of said event. The capability of the company to preview that trend with data ould be practically helpful. But it is not picking on those kinds of hard challenges that it seems.
The company’s spokesperson further mentioned that the company plans on including more context to more trends with time.