Starbucks Pauses advertisements on all social media platforms. As the company says that is one of the best ways to prevent the spread of hate speech or help put an end to the spread of hate speech.
Although, Starbucks didn’t mention Facebook. The company’s move comes as a growing movement to boycott the social network. For not having to put more effort to put an end to hate speech on all its platforms.
Starbucks Pauses Advertisements: Starbucks Statement and CNBC’s Reply Concerning the “Stop Hate for Profit”
The statement reads on Starbucks Pauses advertisements
“We believe more must be done to create welcoming and inclusive online communities, and we believe both business leaders and policymakers need to come together to affect real change”.
A CNBC report also responded to Starbucks. He said that the social media pause by Starbucks will exempt YouTube, owned by Alphabet Inc’s Google. It will not seize to post continuously on social media. That is, it will keep on posting on social media with no paid promotion.
Furthermore, it said that even as Starbucks is trying to pause advertising. The company isn’t joining the “Stop Hate For Profit” boycott campaign that started earlier this month.
Over 160 companies, signed to stop purchasing ads on Facebook Inc. Which is the largest social media platform. Unilever Plc and Verizon Communications are not left out.
John Nitti’s comment
Verizon’s chief media officer, John Nitti, said:
“We have strict content policies in place and have zero-tolerance when they are breached, we take action”. He further went ahead to say:
“We’re pausing our advertising. Until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube and other partners”.
A Facebook executive has admitted on a call with advertisers that there is a “trust deficit” on the platform with all its clients.
Coca Cola’s comment
Coca-Cola also mentioned that its boycott applies to all social media platforms for nothing less than 30 days. While the consumer goods giant Unilever announced that it would be pulling all its ads on Facebook. As well as Twitter for the whole year.
According to Bloomberg News, Facebook shares went down to about 8 percent after Unilever announced its decision.
This boycott began immediately Facebook started facing lots of escalating criticisms both inside and outside the company. Because of its policies on misinformation as well as incendiary speech shared on its platform.
Some groups of civil rights including the NAACP, Color of Change, and Anti-Defamation League said that the boycott campaign all began as a result of Facebook allowing false content, violent, and racist to run on its platform.
Carolyn Everson’s statement
The vice president of Facebook’s global business group by name Carolyn Everson told The Hill in a statement.
“We deeply respect any brand’s decision and remain focused on the important work of removing hate speech and providing critical voting information”.
He further added: “Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good”.
Following the campaign, Facebook has gained nothing less than $70 billion. Just by allowing violence and amplifying the messages of the white supremacists.