Microsoft humiliates the Olive branch of Apple to cloud gaming: “a bad experience for customers”. Apple made new rules for its App Store. Thereby allowing game streaming services just like xCloud or Stadia to exist on iOS or iPadOS with a great catch.
Apple needs Microsoft to personally drop their games as different apps, making use of its streaming tech. Microsoft and Google are allowed to build a “catalog” – style app which gathers and links out to all single apps as well.
The company’s spokesperson to The Verge
Above all, Microsoft isn’t still impressed. Here is what a Microsoft spokesperson said to The Verge:
“This remains a bad experience for customers”.
The person continued:
“Gamers want to jump directly into a game from their curated catalog within one app. Just like they do with movies or songs. And not be forced to download over 100 apps to play individual games from the cloud. We’re committed to putting gamers at the center of everything we do. And providing a great experience is core to that mission”.
Had it been that Microsoft went with Apple’s decision. That means all individual games streamed to either an iPhone or an iPad. Right from xCloud would be dependent on the usual App of Apple. Mot excluding the controversial 30 percent cut of in-app purchases of the company.
Moreover, it is a decrease that is in the middle of a legal battle between Epic Games and Apple. As well as one that has captured the attention of regulators both in the EU and in the US.
Microsoft picks a point about streaming movies or songs
Microsoft deliberately picks a point concerning streaming movies or songs facing similar content limitations as games. Apple does not push Disney Plus, Spotify, or even Netflix to submit every single movie, album, or TV show, into a different app.
Although Apple treats games so different in its App Store. And the company removes huge amounts of revenue from in-app purchases that are connected to games. Gaming is the greatest part of the App Store and the largest entertainment industry in the US. An industry that the company hasn’t contested until Apple Arcade.
The statement of Microsoft doesn’t decide if the company will rework or not rework xCloud. To operate with the new rules of Apple. Most importantly, the olive branch of Apple, together with its many warnings. May still unlock the door to some form of game streaming from either Google or Microsoft. As far as both companies are ready to pay the price.
The company is releasing its game streaming service, originally named xCloud next week. As a part of the Xbox Game Pass Ultimate. The alternative of game streaming will be accessible in 22 countries on the 15th of September.
Therefore, it will be only accessible on Android and tablets at launch.