Instagram Marketing Strategy

Instagram Marketing Strategy for Small Businesses


Instagram marketing strategy. Instagram Marketing is the way a brand or brands make use of Instagram to connect or reach their target audiences and also, market their offerings.

Not quite long, Instagram has gained so much popularity as a reasonable method for brands to display their cultures, employ new employees Also, engage with customers, and show their products in a new light.

Instagram Marketing Strategy

This is quite similar to both Twitter and Facebook. Anyone who creates an Instagram account automatically has a profile and newsfeed too. Users can communicate with each other by following themselves.

Sending private messages and also commenting on photos and videos and liking them as well.

The in-app filters as well as the editing options that Instagram provides make the app amazing. The reason is that it is the very first app to provide in-app editing to a huge extent.

The social media platform enables users to post pictures and videos to their profiles and also edit them with different options.

Instagram provides so many nice filters that users can choose from to take beautiful pictures and make nice videos.

Instagram Marketing Strategy or Tips

Below are some of the Instagram Marketing Strategy or tips you should consider and put into practice if you are looking at growing your business

Creating a business account

For Instagram marketing strategy, the very first thing to do is to set up a business account.

Creating a business account include:

  • Downloading the Instagram app.
  • Signing up.
  • Switching to the business account.
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Filling in Your Bio

It is very important you fill in your bio so that your followers will know what the business account is all about. With that, they can easily interact with you.

Updating your bio

Most big businesses started from scratch. So as a small business owner, you might want to make some changes while you grow. That is very important.

See what your competitors are doing

If you are not really sure of where to start as a small business owner. Then you can see what other small businesses or medium businesses like you are doing and you can grab some ideas from there.

Also take note of the kind of content they post and also the kind of hashtag they use, their visual language, and many more. This will now tell you how well their Instagram Marketing Strategy is working and give you ideas on the dos and don’ts.

Use Hashtags

Search for trending hashtags related to the kind of business you do and use them often. With this, when people search for things using that hashtags, they can easily see your posts, even those who are not your followers.

Engagement actively on Instagram

Engaging actively on Instagram is another Instagram marketing strategy especially for small businesses.

As a business owner on Instagram, ensure you engage your audience actively. Leaving your page dormant will automatically make it dormant.

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But once you engage actively on Instagram, and create great content, then with that you can even get engagements on your posts.

Use stories to post interactive contents

You can use the story feature to engage and carry your followers along by posting interactive questions, quizzes, and other interactive posts to engage your followers.

Post quality pictures

Your pictures speak a lot about your brand. You can just use a phone with a good camera, I mean a very good camera. If possible make use of an iPhone camera.

Creat great contents

Creating great content is another Instagram marketing strategy. This will help you get more audience and followers.

Use Paid Ads


Even if you follow all the Instagram marketing strategy and tips above, it might be a little bit difficult for a small or growing business to organically reach new audiences on Instagram. So, a little paid or sponsored ads on Instagram can help.

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