Facebook Marketplace: The Ultimate Beginners Guide

Facebook is well-known for its ability to connect users with friends and family, share photos, and join interest groups. However, did you know that you can use Facebook to sell things and even launch an online store?

If you have an active Facebook account, you can begin selling instantly. I’ll demonstrate how to sell on Facebook Marketplace using the same tried-and-true strategies I discuss in my video for Amazon merchants.

Facebook Marketplace

In 2016, Facebook debuted the Marketplace, which quickly became a popular tool for sellers to connect with local customers. When it comes to selling locally, Facebook Marketplace is a more secure and user-friendly alternative to Craigslist.

Facebook is also distinguishing itself from Craigslist by allowing eligible merchants to offer statewide delivery on some products, giving them access to a significantly larger customer base than local-only retailers. What size is it? For example, Facebook has a 2.8 billion monthly active user base, including an estimated 800 million Marketplace users.

Due to the Marketplace’s origins as a local buy/sell platform, it is frequently referred to as a clearinghouse for people’s used or unwanted household items. Due to its shipping capabilities, it is suitable for retail arbitrage—the practice of purchasing in-demand items from a store and reselling them online for a profit.

If you’re new to the Marketplace, have a look around and see what’s available. Similar to eBay or Craigslist, you can buy and sell practically anything on this site—from automobiles to couches, video games, and furniture.

Who should sell items on Facebook Marketplace?

In a nutshell, it could be anyone! Facebook Marketplace is a place for people to sell excess goods, but it’s also a place for entrepreneurs, eCommerce businesses, Amazon sellers, woodworkers, handmade artists, and brick-and-mortar stores. Indeed, seller strategies on Facebook and other platforms like Amazon and eBay are rather comparable.

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In comparison to other eCommerce or reselling platforms, Facebook does not charge you to list your items if they are sold locally. When a consumer places an order for shipping, the seller is charged only 5% of the total sale price. Due of the low overhead, listing products on Facebook is a no-brainer for new or established eCommerce businesses.

You’ll need the following items to get started selling on Facebook.

All you need to get started selling on Facebook Marketplace is an active Facebook account. That is all! If you wish to include shipping in your listings, you must go the extra mile and include payment and shipment information.

Selling on Facebook Marketplace: A Step-by-Step Guide

The first step is to create an account on Facebook Marketplace. If you already have an active Facebook account, you can access Facebook Marketplace. On the left-hand side of your Facebook webpage, a “Marketplace” tab should appear. If it does not appear, type “Marketplace” into the search field.

If you don’t already have a Facebook account, it’s simple to create one.

  • By clicking “Create New Account” on the Facebook website, you can create a new account.
  • Complete the registration form and click the “Sign Up” button.
  • Your account will then be created and made available for usage.
  • You’ll need to enter some details to give the impression that you’re a real person—this is a critical step that will boost your Marketplace’s trustworthiness.
  • If your account lacks a profile photo and other basic identifying details, customers will be hesitant to purchase from you.
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That is all! After creating your Facebook account, you may access Marketplace.

What do you sell on Facebook?

Like eBay and Craigslist, Facebook Marketplace enables you to sell nearly anything. The first step in selling on Facebook is to search your home, garage, or attic for anything worth that you can resell. This may include antique furniture, vintage technology, video games, cooking equipment, and literature. Take a look around the Marketplace to see what others are selling in your area.


While you’re at it, take note of other sellers’ product descriptions and images. What information did you find most useful as a prospective customer, and how do you believe it could be improved?

For instance, did the vendor provide the product’s dimensions as well as well-lit photographs shot from multiple angles? Keep your insights in mind as you create your listings. That concludes our discussion of “Guides on How to Sell Items on Facebook Marketplace.”