Facebook Marketing is a platform on Facebook that offers a huge variety of highly targeted paid advertisements as well as organic posts.
Thereby enabling brands to put their products and services in front of a huge audience.
Why Choose Facebook Marketing?
You might be wondering why Facebook is rather preferred for marketing. Well, the reason is that even before now we all know how populated Facebook is. The app is used by billions of people worldwide, with that it can easily reach those people and from there you get clients to patronize you.
Aside from that, here are some good reasons why Facebook is good for marketing:
- It offers highly targeted paid ads.
- It has global coverage.
- Facebook allows for integration with the rest of the marketing channels.
- It makes organic reach very possible.
Benefits of Facebook Marketing
If you finally opt for Facebook marketing, here are some of the advantages you get:
- Increased website traffic
- Positive impact on SEO
- Precise targeting.
- Different kinds of ad formats
- Customer support
Increased website traffic
With Facebook marketing, you can actually drive your audience to your website directly. You can as well encourage them to visit your website to get to know more about the products and services you offer.
Positive impact on SEO
Facebook marketing creates a positive impact on SEO.
Precise targeting.
We all know that Facebook enables users to intensely segment their audience. However, you can actually choose an audience with an education level, particular income, relationship status, life events, or job.
You can as well find customers, taking into account their interests. Just like their preferred sports, shopping habits, entertainment, and hobbies.
Different kinds of ad formats
Facebook also provides businesses with great opportunities that enable them to display their products from the best angles. The ads on the platform include visual formats and text formats.
You can as well boost your post by changing it to an ad, producing stories to showcase your behind-the-scenes.
Making a slideshow of your new collection and also making use of carousel ads to show about 10 products connecting to the corresponding pages and many more.
Customer support
So many people prefer to connect with any brand through social media. Phone calls are now outdated. So because of that, you can easily set up a chatbox for Facebook Messenger to interact with users based on FAQs – keywords.
Formats of Facebook Marketing
The formats of Facebook marketing include:
- Image ads
- Video ad
- Collection ad
- Carousel ads
- Lead generation ads
- Slideshow ads.
How to Create an Effective Facebook Marketing Strategy
If you have been looking at how to effectively create a Facebook Marketing Strategy, then the steps below are definitely for you. Here is how to:
Setting your goals
If you want to create an effective Facebook marketing strategy, the very first thing you should do is set your goals. Of course, you can’t just jump into anything without a goal, you should definitely have and set that goal.
Not regarding the type of business you are into, the general goals are actually the same for each company. Moreso, Facebook offers opportunities to reach goals like:
- boosting customer engagement
- driving traffic to a website.
- generating leads
- increasing conversions and sales
- nurturing and qualifying your leads
- raising brand awareness
- improving customer support and
- recruitment.
Defining your target audience
The next step is to define your target audience. This simply means those you want your product to get to.
Select content formats and schedule posts
Now that you have established your goals and defined your target audience, the next step is to choose a content strategy that will assist you in achieving them.
Create a step-by-step plan which includes the kinds of content as well as the format of content that you will produce.
And have this at the back of your mind, the more you create content, the higher your conversions will be.
To create an effective content marketing calendar, make sure to include the following:
- the topic of your post
- the type of content you make use of
- the status of the post
- all the channels you use.
- the URL
- image links
- the date and time of publishing.
Boosting your post
After you must have followed the above steps and successfully put everything into practice, it is now time for you to boost your post with Facebook Ads. This is very important when it comes to Facebook marketing.
We all know how wide Facebook is, so it will be very wise of you to boost your post with Facebook ads in order to reach so many audiences on the platform.
The use of Facebook tools
The Facebook tools are very important if you are looking at creating an effective Facebook Marketing Strategy.
And there are varieties of Facebook tools that can make your work with Facebook very effective and lucrative.
Some of the tools include:
- Facebook messenger
- Pages to watch
- Click-to-messenger ads
- Inviting engaged users.
Gauge your effectiveness
Now that you have completed the above steps, the next step is gauging your effectiveness.
In case you don’t know, you don’t expect your strategy to work on its own. Once you have created the strategy, it’s now left for you to put in more effort by interacting well with your audience.
The efficiency of your strategy really depends on how well your audience interacts with your brand.
Keeping an eye on their engagement (how your audience engages with your post) will assists you in having a bold picture of the techniques that best work for you, and those will terrify your followers.
In all, if you want to track conversations that are outside of Facebook like purchases and bookings. Then you should use Hootsuite Insights, UTM parameters, Google Analytics, and more.
