Amazon has seen a new partner that will increase the reach of its cloud services business in India. Which is recognized as the world’s second-largest market.
On Wednesday, the e-commerce giant, Amazon disclosed that it has partnered with Bharti Airtel. In order to sell out a lot of AWS offering below Airtel Cloud brand to small, medium, as well as large-sized businesses in the country. Bharti Airtel is the third-largest telecom operator in India with over 300 million subscribers.
This deal by Amazon might assist AWS, which heads the cloud market-based in India, and also increasing its supremacy in the country. This attempt also goes with a similar deal Reliance Jio (India’s largest telecommunications operator). Which has gathered over $20 billion in the previous months from companies like Facebook, Google. As well as other high profile investors like Microsoft the previous year to sell cloud services to upcoming businesses. They both disclosed a 10-year partnership to “serve millions of customers”.
Airtel, which serves more than 2,500 big enterprises and over 1 million emerging businesses, signed a close-like deal with Google aside from the deal with Amazon in January, this year. Airtel mentioned also that the partnership is still intact.
Amazon to Partner with Airtel – Puneet Chandok’s Comment
Puneet Chandok, the president of AWS in India and South Asia mentioned something on Wednesday afternoon on a call with reporters.
“AWS brings over 175 services to the table. We pretty much support any workload on the cloud. We have the largest and the most vibrant community of customers”.
They mentioned saying that:
” The two companies which signed a similar agreement in 2015, will also collaborate on building new services and help existing customers migrate to Airtel Cloud”.
Amazon inks cloud deal with Airtel in India – Harmeen Mehta’s Comment
The deal concerning Airtel and Amazon shows Airtel’s effort to establish businesses far from its Telecom venture said Harmeen Mehta on a call. Harmeen Mehta is the Global CIO and Head of Cloud and Security Business at Airtel. In July, that is last month, Airtel also became partners with Verizon to sell Blue jeans video conferencing service to business customers in India. Verizon is the parent company of TechCrunch.
Deals made with carriers were so common ten years ago in India as tech Giants hurried to gather users in the country. Reproducing a close-like strategy now shows the stage of the cloud acquisition in the nation.
Close to half a billion people in India came online in the last ten years. And gradually, small businesses and merchants have also started using storage services, digital tools, and they also allow online payments.
Report from Research Firm IDC
Following the reports from research firm IDC:
India has now become one of the developing leading grounds for cloud services. The public cloud services market of the country is evaluated to be up to $7.1 billion by 2024.