Federal Court Justice Mordy Bromberg ruled the US technology innovator misled the public for two months this year with claims in its advertising implying that the “iPad with WiFi + 4G” could connect directly to the Long Term Evolution mobile data network operated in Australia by the nation’s dominant telecommunications carrier, Telstra. It could not.
Justice Bromberg fined Apple 2.25 million dollars and ordered it pay 300,000 dollars (£194,652) in costs for contravening consumer law.
Apple admitted to the misleading advertising.
The same “iPad with WiFi + 4G” advertising campaign was used worldwide, the judgment said.
“Apple’s desire for global uniformity was given a greater priority than the need to ensure compliance with the Australian consumer law,” the judge said. “Conduct of that kind is serious and unacceptable.”
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